Running an app install campaign via TikTok has never been more popular, and the results can be incredibly successful. “TikTok now boasts a streamlined ad interface that makes it easy to create and target your ad campaign, team up with influencers and measure the success of your campaign in real-time.” By using the best TikTok influencers, many brands are lining up to create the best app install TikTok campaigns. So by targeting this particular demographic, app creators are more likely to drive lower acquisition costs. Incidentally, most TikTok users are also heavy users of mobile applications in general. For these reasons, app creators and advertisers are flocking to TikTok in order to advertise their products and services. They also tend to spend more time using their mobile phones than any other older demographic. The majority of TikTokers fall into the younger millennial and generation Z tech-savvy demographic. TikTokers form the most engaged social media users online.
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